9/38 Very Light Blonde Golden Pearl Wella Koleston Perfect Me+ Rich Naturals 60ml

Product Information

While a demi-permanent or semi-permanent hair color can be applied to any level of grey, it’s often used to camouflage early greys, giving 30-70% coverage. The benefits of going semi- or demi-permanent are threefold: it provides a rich, true-to-tone finish, it fades beautifully, and it doesn’t leave a harsh demarcation line when roots grow out. 2. Permanent Colour As well as deciding on a colour product for your client’s grey coverage, consider the Wella Professionals services and techniques available. Here are our go-tos for camouflaging salt ‘n’ pepper strands... 1. Root Touch-Up Try: Demi-permanent Color Touch, which is an ammonia-free hair colour that creates a radiant finish, or opt for Color Touch Plus to achieve up to 70% grey coverage. You can also try semi-permanent Color Fresh for up to 30% coverage. Those who want every last grey hair gone should turn to a permanent formula, as it offers complete coverage that doesn’t fade away. Suggest it to clients who hope to make silver strays vanish – it covers even the stubborn strands! – and mix 1:1 with our hair developer Welloxon Perfect to increase the intensity. 3. Lightener Are you a colorist creating Illuminage for your client? Follow these top tips to get a flawless finish every time… 1. Use Illuminage Clear Sheets

For the softest finish, sweep Blondor away from the crown, so the roots here remain natural. This ensures Illuminage looks sun-kissed and seamless without changing your client’s color too dramatically. Top tip, partner with Illumina color to lighten the hair up to 3 levels and achieve soft transitions. 5. Build the Brightness Up Up to 85% naturally derived ingredients* *from 80-85% depending on the shade Features and Benefits 7/ConcernDermatologically tested* *dermatologically tested for skin irritation – an allergic reaction may still occur – always perform an Allergy Alert Test Features and Benefits 6

Made with 100% recycled aluminum tube* and plastic cap** *95% post-consumer recycled aluminum and 5% post-industry recycled aluminum. **post-consumer recycled polypropylene Features and Benefits 8/ResultGradually layer up Blondor through each strand. Go light and gently feather the pre-lightener onto the hair instead of loading on too much at once. Typically, balayage is open-air lightening, which results in a slightly softer lift. However, you can try the clear sheets for separation, additional lightening and visible control. 2. Lighten the Perimeter Combine Koleston Perfect Deep Browns hair colour with Welloxon Perfect for outstanding results. Simple 1:1 mixing ratio. Apply the hair colouring mixture immediately with your chosen technique. We cannot guarantee accurate results with the use of any other developers. Regimen indications

Koleston Perfect is always mixed with Welloxon Perfect to achieve outstanding colour results. After Treatment: using PH optimizes care products will enable better colour retention. The perfect partners for Koleston Perfect is INVIGO brilliant shampoo and INVIGO Post colour treatment. Warnings In the hair, that is. When you’re lightening sections around the hairline, elevate the hair slightly up and away from the face to create tension, which allows you to apply color more evenly. Then, sweep the color in fine motions for highlights that truly sparkle. 4. Keep the Crown Natural However, there are two key differences between Illuminage (above right) and balayage (above left), and the first is in the placement of those lighter, brighter ribbons. While a traditional balayage technique starts closer at the root and creates an overall lighter look, Illuminage is designed to lend a more luminous, lit-from-within, sun-kissed effect. How, exactly? By using Blondor Freelights to contour and accentuate the face-framing layers, as well as gradually lighten the lengths and ends for a softer halo of brightness. Getting a halo effect from Illuminage is all about brightening the perimeter of the face, so make sure you focus pre-lightener in this area. Feather lightness to the hairline to brighten and accentuate this area. You could also add in some graduated layers to really help contour your client’s features. 3. Create Tension Ultra-precision ME+ dye technology for true-to-tone color. For info on ME+ dye technology consult https://www.wella.com/professional/en-US/hair-color/koleston-perfect/koleston-perfect#/?_k=m0qia0 Features and Benefits 2Now, you know what ‘color chosen’ means – it’s the desired hair hue – while the ‘starting point’ is a combination of the hair history and the underlying pigment. Let’s break each of them down… Hair History While we can’t lift the lid on every secret your stylist has up their sleeve, we’re giving you a little more insight into how the Wella hair color charts are used. So, if you're wondering 'what color should I dye my hair?' or 'how do I know what color suits me?' you can find out with our color chart guide. Consider this your chance to demystify the salon experience, and your opportunity to 'try on' a hair color before you fully commit. Colorists, read on to brush up on the skills you’ve already expertly honed.